Brooke joins WHSmith's Adopt-A-Box range with toy donkey
Howard Lake | 13 September 2007 | News
Overseas equine welfare charity The Brooke has added a cuddly donkey soft toy to WHSmith’s Adopt-A-Box cuddly toy range, and will earn income from sales.
The toy is called “Akiki” meaning “friendly” in Arabic, and represents a real donkey living and working in a city in Egypt which every day carries 35 gas cylinders for its owner to sell. A Brooke mobile veterinary team, one of 70 around the world, treated Akiki for free after he collapsed, and showed his owner how to care for him properly.
The ‘Akiki Adopt-A-Box’ is one of 12 cuddly animals in the WHSmith range, which currently raises more than £100,000 for charity each year.
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Claire Slater, Trading Controller from WHSmith, explained: “WHSmith was keen to expand its popular Adopt-A-Box range and wanted to include a horse or a donkey. We chose to collaborate with the Brooke because of its good work helping so many hundreds of thousands of hard working equine animals overseas.”
Akiki will be available to buy for £24.99 in 200 WHSmith stores from 8 October 2007 initially until the end of December.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.