"New Look" maternity t-shirt to raise funds for Tommy's
Howard Lake | 19 September 2007 | News
High street retailer New Look has launched a maternity T-shirt which will raise funds for Tommy’s the baby charity. The T-shirts went on sale earlier this month for £10, £6.11 of which will be donated to the charity.
New Look has already raised £183,000 for Tommy’s over the past 18 months.
Jane Brewin, Chief Executive of Tommy’s, explained: “New Look’s stylish maternity T-shirts are being sold to raise awareness of Tommy’s Pregnancy Health Month, supported by Johnson’s Baby. This is a fantastic opportunity for pregnant women to get involved with the campaign. As well as picking up free Tommy’s pregnancy information when they pop into any New Look store stocking maternity wear – they can also buy a campaign T-shirt in support of us.”
Pregnancy Health Month is designed to provide all the information that mums-to-be need in order to feel confident that they are doing everything they possibly can to keep their baby healthy.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.