Against Breast Cancer aims to raise £90,000
Howard Lake | 23 August 2007 | News
Against Breast Cancer has teamed up with CharityGreetings.com to raise £90,000 during Breast Cancer Awareness Month in October.
Charity Greetings is asking Against Breast Cancer supporters and the general public to buy nine Charity Greetings for £9 – £5 of which will go to the charity. Anyone who takes part will also be entered into a prize draw for goodies such as luxury lingerie or vouchers for coffee and muffins.
The campaign, entitled ‘1 in 9’ highlights the fact that one woman in nine in the UK will be diagnosed with breast cancer at some point in their lives.
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Charity Greetings was launched in November 2006 and this is the first major charity campaign it has run. Co-founder Craig Hartzel said the appeal would be publicised by a viral marketing campaign, emailing Against Breast Cancer’s supporter base and through articles in its magazine, Insight.
The microsite will be live from 15 September.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.