Global Fairtrade sales increase by 40% in 2006
Consumers worldwide spent 1,6 billion Euros on Fairtrade Certified Products in 2006, according to Fairtrade Labelling Organizations International (FLO). This is a 41% increase on the previous year, directly benefiting over 1,4 million producers and workers worldwide.
The growth in product sales was matched by an increase in the number of licensees (companies that sell the final packaged Fairtrade Products) in 2006 from 1514 to 1954, with some companies making major commitments to supporting Fairtrade.
UK supermarket Sainsbury’s announced the conversion of its entire banana range to 100 per cent Fairtrade Certified last December. Marks & Spencer, another UK retailer, responded to its customers’ desire for ethical products when it converted its entire tea and coffee range to Fairtrade in April 2006. Global retailer and franchiser Dunkin Donuts adopted a policy of 100% Fairtrade espresso coffee in Northern America and Europe. In September 2006, Insomnia Coffee Company in Ireland announced that all coffee served from outlets across the country would be 100 per cent Fairtrade Certified and Scandic and Hilton, one of Sweden’s major hotel chains, announced in October that it would switch all its coffee to Fairtrade.
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