High street retailers join Fashion Targets Breast Cancer 2017 campaign
Melanie May | 27 April 2017 | News
M&S, Topshop and River Island are among high street fashion retailers participating in this year’s Fashion Targets Breast Cancer campaign for Breast Cancer Now.
The Fashion Targets Breast Cancer campaign see Marks & Spencer, River Island, Topshop, SimplyBe, and Debenhams join forces with Breast Cancer Now between 18th April and 30th May to raise money for life-saving research through fashion lines. Every item in the exclusive lines carries a minimum donation of 30% with a number of items guaranteeing a 100% gift. All items purchased within the six-week campaign period will see a portion of profit go to the charity.
Fashion Targets Breast Cancer, 30% of the purchase price will go to Breast Cancer Now #WDYT #fashionstrong #marksandspencer #stafford pic.twitter.com/oLn9kaffRP
— M&S Stafford (@staffordmands) April 24, 2017
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Items include a £2 bracelet at River Island with a 100% of the price to Breast Cancer Now, a We Are All One sweater at River Island for £30, with 30% going to the charity, and a Floozie Flamingo shopper at Debenhams for £39, with a 30% donation.
'Twiggy's M&S summer collection supporting Fashion Targets Breast Cancer 2017' via @yorkshirereport https://t.co/4ZQwaNBG7c #FashionStrong
— Breast Cancer Now (@BCCare) April 7, 2017
https://twitter.com/Topshop/status/857324440610328576
Fashion Targets Breast Cancer first launched in 1996, and has since raised more than £14 million for Breast Cancer Now. This year’s campaign theme is #FashionStrong, showcasing the power of women fighting breast cancer in the lab and in their personal lives too.
Be #FashionStrong. Shop it. Wear it. Own it ♥️
30% of each sale goes to @breastcancernow >> https://t.co/7hj7hbIUdV#WednesdayWisdom pic.twitter.com/QAbGtXjnwM
— Simply Be (@SimplyBeUK) April 26, 2017
Main image: Floozie Pink Flamingo Purse. RRP £15. Percentage to Breast Cancer Now: 30%. Available online at Debenhams.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.