Bmycharity offers shopping voucher rewards to online fundraisers
Howard Lake | 16 April 2007 | News
Online fundraising service Bmycharity has introduced a new service to reward online fundraisers and donors. Giftshare enables everyone to set up a personal gift page so friends and family can club together to buy high value gifts.
From 1 April the company has been giving away vouchers worth £1 for every £100 of donations and sponsorship made through Bmycharity, which means that London Marathon runners and their supporters will be among the first to benefit.
The vouchers can be redeemed at Giftshare partners including John Lewis and Harrods, for anything from handbags to holidays.
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For example, a marathon runner who raises £1,500 online will receive £15 in Giftshare vouchers. If the runner then makes a donation to sponsor another friend via Bmycharity, then they will accumulate further vouchers which they can redeem at any time.
“Our aim is to reward fundraisers and donors for their efforts, and to encourage them to return to support good causes again and again”, explained Ben Brabyn at Bmycharity.
Bmycharity believe that Giftshare will help bring “the convenience and efficiency of online giving” to a wider audience.
It has already been used to collect contributions for an eye scanner to enable a disabled man to communicate, and to collect contributions for birthday presents and holiday funds.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.