Ammado launches philanthropy venture to engage young people with giving
Melanie May | 6 December 2016 | News
Ammado, the online global donation and fundraising platform, has launched the Ammado Philanthropy Academy, aimed at engaging young people with philanthropy.
Ammado is asking people to offer the gift to children in their families, as well as other people they are close to, to teach young people about giving.
The venture lets people buy donation gift cards that are emailed to the recipient on a weekly basis. Buyers of the cards can choose the amount to be sent each week, and recipients are sent a personalised email with a message from the sender. The email directs them to the Ammado Philanthropy Academy site where they are invited to view videos from three global charities, and to choose which ones to donate the funds on their card to.
The charities change on a weekly basis and are in a specific sector, such as animals or international aid with the aim of helping to build awareness of a range of current world issues.
Two years ago, Ammado launched a similar programme for corporates, which gave companies the opportunity to buy donation gift cards for employees or clients. The cards could be customised to support the company’s corporate brand strategy, and like these new cards, let the recipient choose which charities to donate their funds to.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.