WaterAid creates fundraising website for 8-13 year olds
Howard Lake | 21 November 2006 | News
Water Aid has created Splash Out, an online fundraising resource for young people.
Gemma Harris, WaterAid’s Community Fundraising Manager, explained the need for the new site. “We get lots of calls from young people wanting to raise money for us and asking us for ideas,” she said, “so in response we’ve created a fundraising site designed for 8-13 year olds.
“The new site provides a really interactive experience and allows young people the chance to share their fundraising experiences with us. It’s been a really exciting project, school children all across the UK have been involved in testing the site and they’ve given it a big thumbs up!”
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‘Splash Out’ is introduced by two characters Chandra and Amina who explain what life is like in their communities and how WaterAid can make a difference. It aims to bring young people closer to WaterAid’s work while providing a range of fundraising tips and resources for WaterAid’s younger supporters.
The site will feature WaterAid’s new online game ‘Turdlywinks,’ launched to promote World Toilet Day (19 November). The game is based on Tiddlywinks, and players have to flick turdlywink counters into toilet targets to achieve WaterAid’s vision of 100% sanitation coverage. But you have to be careful – miss and you’ll make a mess!
WaterAid say that Turdlywinks has so far proved very popular on the main site, and Splash Out users are expected to get just as hooked.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.