Cascaid launches Irish agency
Howard Lake | 10 October 2006 | News
Marketing agency Cascaid has launched a new agency, Cascaid Ireland to bring specialist fundraising marketing to the Irish market.
The new company will be headed up by Fintan Bradley, who has worked for organisations including NI Chest, Heart & Stroke Association, Macmillan Cancer Support and Concern. He said: Until now, Ireland has had no available expertise specifically around product development and donor care. Irish non-profit organisations have had to rely on their own in-house resources, a scattering of generic advertising agencies, or have had to buy-in specialists from overseas with the added time irritations and massive costs that are involved.
Cascaid Ireland is a full-service, specialist fundraising direct marketing agency. It will stand alone as an independent business centre but will be able to draw on the infrastructure and expertise of Cascaid’s London operation.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.