Million memories campaign launched for Alzheimer's Society
Howard Lake | 5 September 2006 | News
The Alzheimer’s Society is launching a new fundraising campaign this month entitled ‘Million Memories’.
The campaign – created by dm agency Cascaid – will capture a million of the nation’s most precious memories online, while raising money for the charity and support for its annual Memory Walk which this year takes place on 24 September.
Richard Turner, new campaigns director at Cascaid, said it is a campaign that attracts people and explained: “When you upload your memory you are asked to share it with 10 friends who, in turn, are encourage to take part.”
The memory is written, but people are also asked to upload a photo of the memory. You can click on the photos on the home page which takes you to that particular memory. Corporate support for the campaign comes from online photo provider PhotoBox and Women’s Weekly magazine and it will be supported by print and viral emailings.
The Memory Walk is promoted alongside the Million Memories. This is the first year there have been ‘diy’ walks. In previous years, the events have been held by the Alzheimer’s Society’s 250 branches, but now individuals are being encouraged to organise and run their own walks, with money raised – either through sponsorship or registration fees – going to the main charity rather than branches.
www.alzheimers.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.