Text Santa 2015 beats previous fundraising totals
Melanie May | 19 February 2016 | News
ITV’s 2015 Text Santa appeal was the most successful ever, raising £11m by text and increasing the previous year’s total by 75 percent.
‘Text Santa Christmas Jumper Day’ saw £11m raised by 8th January when the donation phone lines closed. An extra £1m was raised through Primark’s donation of £1.50 for every Christmas jumper sale, and another £2m through the government’s matching of public donations for Text Santa charity Save the Children’s international work.
The money goes to the three 2015 Text Santa nominated charities: Macmillan Cancer Support, Make-A-Wish UK and Save the Children. The charities have already received the first installment of funds raised, with the rest due to follow by April.
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Since its launch in 2011, Text Santa has raised more than £32 million, with 100 percent of all donations going directly to the nominated charities.
Text Santa presenter Phillip Schofield said:
“Text Santa was even bigger and better in 2015 with an amazing result of £11m helping the three Text Santa charities. It’s a great achievement.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.