Baigent to redevelop Women's Institute's website
Howard Lake | 21 August 2006 | News
The Women’s Institute has appointed website development agency Baigent to re-design and develop its website. The new site will focus on challenging the public’s perception of the organisation and reinforcing the WI’s position as a modern campaigning body.
Baigent’s new design will aim to provide existing WI members with good quality online resources and information, and to attract new members through online campaigning. It will also include a secure online payment and fundraising facility powered by Baigent’s Site Manager content management system.
The new site will be launched in December 2006.
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Jim Raymond, commercial director at Baigent, said: We… want to develop the online relationship between members and the organisation at a local, regional and national level through the provision of a range of interactive features.”
Baigent’s other charity clients include the British Red Cross, and they also run the directdebitsonline.com regular payment service.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.