BlackRock raises £844,000 for CHaL children’s hospices
Melanie May | 10 February 2016 | News
Asset management company BlackRock has raised £844,182 for Children’s Hospices across London since September 2014, exceeding its initial £500,000 target.
BlackRock chose CHaL, a consortium of five independent children’s hospices in London and its surrounding boroughs, in September 2014 as its Charity of the Year. Initially set to run for 12 months, the partnership was extended to December 2015, and as well as raising the funds also saw more than 300 BlackRock employees volunteer at their local children’s hospices during their two company-sponsored charity days, assisting with hospice family events, helping in local hospice charity shops and with maintenance and gardening tasks.
Staff put on a number of new fundraising events including a BlackRock Rowathon and a ‘Trial by Trivia’ quiz. They also organised their own challenges such as a Mount Kilimanjaro trek and a cycle ride from Venice to Rome.
CHaL children’s hospices that will benefit from the funds include Ellenor Hospice in Dartford, Haven House in Woodford Green, Noah’s Ark in Barnet, Richard House in Beckton and Shooting Star Chase in Hampton and Guildford.
The funds will be used to support the 2,000 children and families using hospice services as well as to explore the feasibility of several London-wide projects, including a 24-hour home support service.
Peter Ellis, CHaL chairman, said:
“Our partnership with BlackRock has been a complete game changer for fundraising in the children’s hospice sector. Not only has it raised an unprecedented amount for CHaL, but it has also embedded a new strategic approach showing how smaller hospices can work together to achieve maximum financial return from major corporate partnerships.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.