Smstextgiving partners with Fruitful Fundraising
Howard Lake | 15 July 2003 | News
Smstextgiving Limited, the not-for-profit service which collects charitable donations via mobile phone text messaging, has entered into a joint venture agreement with London based Fruitful Fundraising to promote text giving to charities across the UK.
Chief Executive of Fruitful Fundraising Chris Coleridge told UK Fundraising: “We are constantly seeking ways in which we can improve our service to both the charities we act for and the donors who support each of our charity clients. In an increasingly busy world we recognise that donors and potential donors need to be able to give to their charities by whatever means are convenient to them.
“Working with Smstextgiving enables us to complement our extensive range of services and allows our donors to sign up for regular donations to their preferred charity anytime and anywhere in the UK.”
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The service is designed to be simple to operate, with no sign up fees for charities to sign up to Smstextgiving.
Once a charity has signed up to the service then it simply promotes a donation keyword and short code telephone number to its prospective supporters. Donors opt in to giving, either regular or one-off donations, by sending a single text message to the short code incorporating the charity keyword. They then receive regular text messages from their charity, which are billed to the donors mobile phone account.
Graham Burrough at Smstextgiving said: “Smstextgiving’s platform not only allows charities to extend their donation collection capabilities, but also allows each charity to develop and maintain closer personal relationships with their supporters.
“We are now looking forward to working closely with Fruitful Fundraising to increase the number of charities using the service and to deliver additional revenues to help our charities in the valuable work they undertake.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.