Greenpeace UK launches anti-GM viral campaign

Howard Lake | 7 August 2003 | News

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• Digital

Greenpeace in the UK has launched a viral game online in support of its anti-GM food campaign.

The game, called GM Warrior, was created by Artificial Environments. Players use a slingshot to destory genetically modified flowers but have to make sure they don’t also destroy the natural flowers.

Players can then visit a guide on the Greenpeace Web site for shoppers who want to avoid GM foods.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.