Advert > New training course on publishing an e-mail newsletter
Howard Lake | 16 June 2004 | News
UK Fundraising’s Howard Lake has announced a new training course that explains how to set up and run an e-mail newsletter for donors and supporters.
The new course runs for half a day and offers practical advice on how to go about setting up and then making a success of an e-mail newsletter.
More and more charities have spotted the value of communicating regularly with supporters using e-mail, but the practicalities can be daunting. In the half-day course Howard Lake will set out the different publishing options available, and then cover the practicalities of running an e-mail newsletter.
The course will cover:
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- choosing an e-mail newsletter package
- designing a newsletter
- generating and building a subscriber list
- handling error messages
- tracking how effective the newsletter is
Howard will also share his experience of running e-mail newsletters and e-mail discussion forums and cover other related issues such as HTML v plain text, accessibility, and legal considerations.
The course will be run at public venues later this year, but can also be run in-house. If your fundraisers need to get to grips with setting up or improving an e-mail newsletter, contact Howard Lake about the training course.
Howard’s other training courses include:
- How to use e-mail to fundraise
- Internet fundraising: what works and what doesn’t
- How to promote your charity’s Web site
- How to find funders using the Internet
- Its all new media isn't it? (22 March 2006)
- Everyclick offers all charities a free email marketing facility (4 January 2007)
- iCompli to cover email compliance at Perfect Pitch (19 February 2007)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.