Adidas fitness app linked to ammado to enable athletes to fundraise
Howard Lake | 3 June 2015 | News
Online fundraising platform ammado has integrated its service with the adidas miCoach app to link all sports training efforts to fundraising efforts. App users can now combine reaching their fitness goals with raising money for one or more of the 1.6 million nonprofits that ammado handles donations for.
The latest version of the running app, available on both iOS and Android, lets users set up a personal fundraising goal and campaign. They can manage their campaign on ammado.com. The overall progress of campaigns and the top fundraisers will be featured on ammadoevents.com.
Stacey Burr, General Manager, adidas Digital Sports, said:
“At adidas we believe that through sport we have the power to change lives. Adding the new ammado feature to the miCoach service offers our athletes a powerful way to combine their sports activities with fundraising while leveraging the adidas network for social benefit. We anticipate that the collective efforts of the adidas community will generate millions of dollars annually via the ammado platform for deserving causes.”
Charities and nonprofits can benefit from the app and its community of athletes simply by registering for free on ammado. They can then invite their own supporters to use the adidas miCoach service for fundraising.
Raise funds while you run via ammado and adidas’ partnership via the miCoach app.
Peter Conlon, CEO of ammado, said:
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“Fundraising and sports are intrinsically linked. Athletes have leveraged their physical prowess for decades to compete in triathlons, run marathons, and bike centennials in the name of social causes.
“Partnering with adidas is an extremely exciting way to give the adidas miCoach community the tools to leverage their exercise to make a positive difference in local communities worldwide. It is now incredibly easy for all kinds of athletes to support non-profits, increasing the overall impact of charitable giving worldwide.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.