Fundraising news, ideas and inspiration for professional charity fundraisers

Bitwalking and Nokia launch first digital currency charity walk

Bitwalking and Nokia launch first digital currency charity walk

Nokia has partnered with Bitwalking, the ‘walking dollars’ , to launch its first charity fundraising event, following the announcement last week of the Bitwalking Platform. 

The app, announced on UK Fundraising in November 2015, allows anyone to generate money in the form of its currency ‘Walking Dollars’ or ‘W$’ simply by walking. The income can be used to buy consumer items or donated to charity.

The new platform will debut during the Futurecom conference where the amount generated by people’s steps will be converted into US dollars and used by Nokia for an educational project in Latin America.

Users across Latin America will be able to opt in for the four-day walking event directly from the Bitwalking app.

Digital currency mining platform

Bitwalking describes its service as a “digital currency mining platform”. Users of cryptocurrencies like are said to ‘mine’ the digital coins by “adding transaction records to ’s public ledger of past transactions”, according to the Bitcoin Wiki. They do this through setting their computers to solve mathematical problems, in return for which they earn digital coins, or parts of them.

The mining process was designed to work almost on any Android phone.

Nissan Bahar, CEO of Bitwalking, said:

“This vote of confidence from Nokia is an important step in realising Bitwalking’s vision and plan… The new Bitwalking events platform drives user engagement and action for social good”.

The Nokia Futurecom event is the first in a series of major events in all three southern continents. Bitwalking too will be rolling out its programme across major cities and is announcing other company and local government partners.

At the heart of the platform is the notion that “a step is worth the same value for everyone — no matter who you are, or where you are”.

Dimitri Diliani, Head of Nokia for Latin America, explained his company’s involvement:

“Our sustainability vision is to invent, design, and deploy technologies that make a real difference to people’s lives and take responsibility for the impact we can make in the world. Through this initiative, we will be able to change the lives of hundreds of children just by combining technology and a daily activity for a cause.”

 

Generate money by walking, with Bitwalking

Fundraising: as easy as putting one foot in front of the other?

 

In a blog post this week, Bitwalking Begins, Nissan, Franky and “Team Bitwalking” laid out their plans:

 

“We will deploy the Bitwalking network in steps. We start with the initial ‘Mining Phase’ which we launch today. With this we are building the value, the community, and the network to sustain the Bitwalking currency. Soon after, more currency features will be available to all”.

The platform will also be available on other devices too.

 

 

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />