Three fundraising apps for April 2015
Howard Lake | 9 April 2015 | News
Here is our roundup of the latest mobile apps that include a fundraising function.
1. DonateLocate
DonateLocate – the solution to helping people without giving direct.
The Donate Locate app has been developed to encourage people to share the location of a homeless person spotted sleeping rough in Westminster, London while also donating £1, £3, or £5 to The Connection at St Martin’s.
The app thereby combines fundraising with practical help, alerting The Connection’s street team to where they can help.
The app was developed by direct marketing agency Soul, who had previously worked with the charity on an anti-giving campaign.
Shaun Moran, founding partner and creative director of Soul, said:
“The app the untimely benefits three audiences – the user, the outreach worker and the homeless person.”
You can download DonateLocate from iTunes at no charge.
2. Tinbox
Tinbox, still in beta, lets users direct a company’s charitable giving to a particular charity one euro at a time, without costing the individual anything.
Developed in Paris, the app’s creators are partnering with larger companies to tap into their CSR activities.
Users of the app choose a charity, then select items from a ‘shopping list’ for particular projects – such as medical or educational items. When they click on that item they generate the donation. In return the donating company’s logo pops up for five seconds.
Software company SAP is an early commercial partner, donating up to 10,000 clicks.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=GXAbBqSdTww[/youtube]
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3. Shaun in the City: Sheep Spotter
The app promotes the sculpture trail of 50 five-foot artist-decorated Shauns the Sheep in London and Bristol. Developed by Bristol’s Aardman Animations, Shaun in the City costs £1.49 to download and all proceeds generated will be donated to one of two charities.
Funds raised during the London trail will support children in hospitals across the UK, through Wallace & Gromit’s Children’s Charity, and money raised from the Bristol trail will benefit The Grand Appeal, the Bristol Children’s Hospital Charity
It is available on iOS and Android, with more details from Shaun in the City.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.