Fundraising news, ideas and inspiration for professional charity fundraisers

Pokémon GO and charity fundraising

Pokémon GO and charity fundraising

In under a month mobile game Pokémon GO has launched in over 26 countries and now boasts more active users than Twitter, with players using it for 43 minutes a day on average – more than Whatsapp, Instagram or Snapchat. Creative uses of it by charities and by individuals for social good are already emerging, so here is our selection of some of them.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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