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Dubsmash for charity?

Howard Lake | 28 December 2014 | News

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  • app

Lip-syncing to your favourite song, movie soundtrack or speech is one of the first big viral themes of the year. Will it be the vehicle for fundraising activity by charities? Some are certainly testing the water.

Smartphone app Dubsmash, launched in October 2014, has been downloaded more than 10 million times.

Here is one charity that has used it or encouraged their supporters to use it and donate.

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Cancer Focus Northern Ireland

Cancer Focus Northern Ireland published its first Dubsmash video on its Facebook page on 24 December 2014, and used it as a fundraising call to action. It invited followers to record their own Dubsmash video, share it and invite others to do so, having made a text donation of £3.

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