Multi-newspaper Christmas appeal launched for homeless veterans
Howard Lake | 1 December 2014 | News
For the first time the Evening Standard and The Independent newspapers have launched a joint Christmas charity appeal.
The titles are joined by The Independent on Sunday, The i, London Live, and i100 to appeal on behalf of two service charities – ABF The Soldiers’ Charity and Veterans Aid. The focus of the appeal is on homeless veterans.
The campaign, the biggest run by the publications’ parent media group, marks the centenary of the outbreak of the First World War. It is supported by the Garfield Weston Foundation.
As a result, the campaign has received extensive coverage and promotion within the titles, including several front page stories.
2014 Christmas appeal by The Evening Standard, The Independent and The i.
The fundraising activities include not just appeals to readers and viewers to donate, but also a three-part online auction which runs past Christmas.
The Independent recently shared details of the impact of its 2013 Christmas Appeal for elephant protection charity Space for Giants. It raised £495,972
which includes Gift Aid which has not yet been received by Space for Giants.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.