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Financial Times chooses MSF for its 2016 Christmas appeal partner

Howard Lake | 5 December 2016 | News

The Financial Times has chosen Médecins Sans Frontières (MSF UK) as its partner in its seasonal appeal this year.

The newspaper is raising awareness of and funds for the charity, inviting its readers to support the charity. It has published features about the charity’s work, including audio reports and film, including a 360 degree video report from the Democratic Republic of Congo by David Pilling and Charlie Bibby.

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Its journalists have traveled with MSF staff across four continents to present their stories.

Over the past 10 years the FT’s seasonal appeal has raised over £16 million for charities.


“In a year of global crisis, in which conflict and persecution have forced millions of people to flee their homes and countries in desperate circumstances, its work has never been more necessary”.

He adds that the two organisations share similar values:

“Wherever it goes, MSF operates within its own strict guidelines. It gives free medical care based solely on need, regardless of politics or religion. It takes no side in any conflict and, to preserve its independence, it rarely accepts any funding from governments or institutions. Ninety per cent of its income comes in small amounts from individual donors.


“These are principles the FT supports wholeheartedly”.

FInancial Times logo from its editorial page
The FT’s principles ally with those of MSF. Photo: Howard Lake


The newspaper’s appeal is running from three weeks from 24 November, with content appearing both in the newspaper and at FT.com.



 

FT's Seasonal Appeal for MSF in 2016
The FT’s support includes editorial coverage and calls to give. Photo: Howard Lake


The appeal has drawn criticism from Breitbart London both in terms of the charity’s support for the mental health of migrants, and for the newspaper’s preference to use the word ‘seasonal’ instead of ‘Christmas’.

The charity responded to both criticisms via Twitter with what it called “a bit of sass this Friday afternoon”:


 

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