Legacy research shows most Irish people favour children’s charities
Howard Lake | 7 October 2014 | News
As the Irish legacy promotion body MyLegacy launched its 2014 charity will campaign, new research shows that children’s charities are most popular with potential legacy donors.
The research, commissioned by MyLegacy as part of its fourth annual Best Will in the World Week campaign, revealed that one in three people would include a gift to a children’s charity, while one in six would consider leaving a gift to an animal welfare charity.
When Irish adults were asked what charities they would include in their wills, 30% said children, 16% animal welfare, 14% health and 11% homelessness. Other charitable areas below that included anti-poverty, disability, education and the elderly.
Motivating factors for potential legacy giving included a family member affected by an illness dealt with by a charity, availability of money, ethos of the charity and personal experience of the charity.
The research showed that 71% of those over 45 years old had a will, 26% of 25 to 44 years old but only 3% of people under 24 years old.
The research was carried out in September by Amarach as part of an omnibus survey.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.