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New legacy fundraising consultancy launched

New legacy fundraising consultancy launched

Legacy marketing specialist Ashley Rowthorn has set up Legacy Voice, a legacy fundraising consultancy, to help charities develop effective legacy conversations.

Rowthorn is a member of the Remember a Charity Campaign Council. He has held senior legacy marketing positions at Alzheimer’s Society and most recently Royal Voluntary Service.

The company offers charities support with strategy, messaging and capacity building through training and interim staff support. It will also develop an outsourced legacy campaign service including telemarketing campaigns with specially trained legacy fundraisers.

Rowthorn explained why he set the company up. He said:

“Insight shows that most people are willing to consider leaving a legacy to charity if they are asked in the right way, and just a 45 minute conversation can be enough to change someone’s attitudes to legacy giving. Yet can be seen as a difficult subject to broach and many charities are cautious about upsetting their supporters, or unsure about where to start. My aim is to help more charities find their voice and make some noise about gifts in Wills – which is where my idea for Legacy Voice came from”.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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