2014 Irish fundraising survey published
Howard Lake | 30 September 2014 | News
The fourth annual survey of fundraising performance in Ireland was launched yesterday.
The survey showed that fundraising income increased by 7% between 2011 and 2012. The figures are based on 2012 and therefore do not take account of the ‘top-up’ controversy in 2013.
While fundraised income has increased overall, the majority of organisations (55%) experienced a decrease in fundraised income while a small number of organisations received substantial gifts. The total income generated from philanthropic sources amounted to €852 million in 2012.
The estimated rate of charitable giving per capita in 2012 was €185, nearly two thirds the figure in the UK.
It cost an average of 31 cents to raise every €1. Direct marketing, community fundraising and charitable trading were the most important methods of fundraising but also the most costly, according to the survey. However, the survey cautions that the cost figures were based on a small sample.
State funding for charities, while declining by 2%, still represents 58% of income.
Irish fundraising income 2014 by technique – source: 2into3.com
The analysis in the report, which is produced by consultancy 2into3, is based on the annual accounts of a representative sample of 872 not for profit organisations. According to the report, the voluntary sector contributes between 2.5% and 8% to Irish GNP.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.