Pensioners are the most generous donors, says Mintel
Howard Lake | 23 February 2006 | News
Market analysts Mintel report that pensioners are the most active charity donors, compared to other age groups.
Three-quarters of people aged 65 or more gave more than £5 to charity in 2005, according to Mintel. Across age groups the national average is 64%, with 44% of 15 to 24 year old giving £5 or more, and 69% of those in their sixties.
Donors are most likely to give to emergency appeals, events or by buying Christmas cards, according to the Mintel Charities report.
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Only 3% of those questioned by Mintel had opted to set up a regular direct debit in response to a face-to-face fundraising or direct mail ask.
Mintel say that more people are giving £5 or more to charity, rising from from 57% in 2003 to 64% in 2005.
The findings are based on an Omnibus survey of 25,000 adults aged 15 and over together with a consumer survey of 1,015 people in the same age group. Both were carried out in 2005.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.