Santander chooses NSPCC as charity of the year
Howard Lake | 20 January 2014 | News
Santander UK has chosen NSPCC as its charity of the year for 2014, following a staff vote. The partnership aims to raise £1 million for the children’s charity.
Fundraising initiatives will take place at Santander’s branches across the UK, involving staff and customers. A Gala Ball is planned, together with other events including the Silverstone Half Marathon and the Snowdon Moonlight Challenge.
The money raised from the partnership will go towards the charity’s Now I Know appeal, which will put ChildLine volunteers into every primary school across the UK to talk to children about abuse, how to protect themselves and where to get help if they need it.
Santander staff will also be encouraged to volunteer to help deliver the service in schools in their local area, enabling them to see first-hand how the service helps protect children and prevent abuse.
To secure the partnership, NSPCC submitted a proposal and were then invited to pitch. The charity was then shortlisted alongside three other national charities, and then Santander staff had a month to vote online for their preferred charity from the shortlist.
[message_box title=”About Santander Community” color=”blue”]Santander Community activities feature employee fundraising campaigns which provide support to local and national charities. Employees are involved in volunteering through initiatives such as the Community Days team challenge events and the Santander in Schools financial education programme. The Santander Foundation provides donations to projects that support disadvantaged people through education, training and financial advice projects. This year the Community programme will contribute over £6 million to good causes around the UK.[/message_box]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.