Big Break campaign to benefit charities
Howard Lake | 8 January 2014 | News
Charities are once again set to benefit from the Big Break campaign. This national marketing campaign run by Bacs Payment Schemes Limited, the people behind Direct Debit in the UK, promotes regular payments by Direct Debit. It is running again this year for the fourth year in a row.
The Big Break invites organisations from a range of sectors to make a donation to their chosen charity for every new Direct Debit Instruction signed. This year’s campaign will run from 1 February to 30 June 2014, with companies choosing how long they wish to participate for.
In 2013 over 90 businesses got involved, with 9.2 million customers contacted, and 120 good causes received a total of £150,000.
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This year one lucky individual will win £12,000, or the average of one year’s worth of bills (based on Bacs’ Family Tracker research), while a prize of £2,000 is on offer for business customers who switch to Direct Debit.
Bacs’ sector specialist, Graham Callaghan, said:
“This campaign offers an ideal opportunity for charities which have a corporate supporter to leverage the benefits of a collective initiative. I would encourage any charities interested in getting involved, along with their supporter, to find out more about how they can be a part of the campaign”.
Charities interested in getting involved should contact Graham Callaghan.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.