National advertising for Poppy Appeal starts this week
Howard Lake | 21 October 2013 | News
The Royal British Legion’s national advertising campaign for the 2013 Poppy Appeal gets underway this week with these adverts appearing on posters, Tube cards, buses and online.
This year’s campaign features case histories of an older veteran who was awarded a VC, a marine wounded in Afghanistan, and a young girl whose father was killed in Afghanistan. They are designed to demonstrate the range of people who are helped by The Royal British Legion.
The posters, which have been produced by produced by 21:12 Communications, will be on display from 24 October onwards.
London Poppy Day
For the first time, the campaign also includes advertising for the London Poppy Day on 7 November with advertising on radio, the Evening Standard and The Metro. On this day alone the Legion aims to raise £1 million.
The media for the campaign has been planned and bought by TTMV.
Robert Lee, Assistant Director of Marketing at The Royal British Legion, said: “We are delighted with the advertising campaign for this years’ Poppy Appeal and we are sure that it will have a major impact and help us to reach our target of £40 million. The Legion spends £1.6 million a week on welfare work on behalf of veterans, personnel serving in the armed forces and their families so the Poppy Appeal makes a huge difference to their lives”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.