Christian Aid appoints Whitewater as direct marketing agency

Howard Lake | 28 January 2004 | News

• Tagged with:
• Consulting and agencies
• Individual giving

Christian Aid has appointed direct marketing and fundraising agency Whitewater to help develop its direct marketing fundraising activity.

Christian Aid made the choice after a three month, four-stage pitch that saw ten initial agencies being whittled down to just two for final presentations. Whitewater will replace incumbent agency Target Direct, who worked with the charity for four years.

Christian Aid is perhaps best known for its successful annual ‘Christian Aid Week’ fundraising event, but the charity also has a year-round direct marketing fundraising programme. Working with Whitewater it is looking to develop this activity considerably in support of ambitious five year income growth targets.

Following their selection by Christian Aid and other new business successes, 36-strong Whitewater is adding two new staff to its client services team.

• British Red Cross launches cold mailing to recruit regular donors (30 January 2004)
  
• Pure grows to 20 clients within two years (4 February 2004)
  
• New charity donors prospects list from Occam and claritas Acxiom (5 February 2004)
  

Related posts

UK Fundraising

20 January 2004

Royal Mail product helps charities keep track business address changes

26 January 2004

Two more charities join Whitewater's In Memoriam service

UK Fundraising

30 April 2008

DMS to help Oxfam improve legacy giving from Baby Boomers

UK Fundraising

29 January 2013

CCR Data adds mobile telephone number append to its services

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.