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Retinoblastoma Society rebrands
Howard Lake | 15 January 2004 | News
The Retinoblastoma Society has been rebranded as the Childhood Eye Cancer Trust.
The charity is the only UK-wide organisation dedicated to helping children with this type of eye cancer, through offering support to families, funding research and raising awareness. The design work element of the rebranding was handled by This Way Up.
The trust’s Chief Executive, Libby Halford explains: “We decided to change the name to something more descriptive as the term retinoblastoma is not widely recognised and doesn’t convey who we are and what we do. As we were changing our name we decided it was time to overhaul our entire corporate identity and This Way Up’s mix of creativity and strategic thinking make it the ideal choice.”
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Redrawing the ‘child within an eye logo’ in a modern illustrative style, together with the new-strapline ‘Fighting Retinoblastoma’, creates a link to the charity’s previous name. Off centre of the eye graphic a starburst has been added to capture the medical aspects of the condition which can show up as a ‘cats eye’ effect when using flash photography.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.