The Book People win Beanstalk’s 2013 Corporate Challenge
Howard Lake | 17 September 2013 | News
National bookseller The Book People have won the Beanstalk Corporate Challenge, run by children’s literacy charity Beanstalk.
The Beanstalk Corporate Challenge is a CSR initiative that challenges corporate teams to compete against each other to raise at least £10,000 within six months for the charity’s work supporting children who are struggling with their reading. In return Beanstalk provides the participating teams with free learning and development in areas such as leadership, business planning and marketing through a series of structured activities and by assigning them external business mentors.
This year's competition saw three teams compete. The fundraising results were:
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- Chapter One (The Book People) raised £16,287
- Team Stirling (Global Reach) raised £13,304
- Good In10tions (Radisson Blu Edwardian) raised £7,996.
How company teams raised funds
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The Book People inspired staff across their three sites to take part in a series of dress-down days, raffles and cake sales. They also held a wide variety of successful events including Warehouse sales, a quiz night, eBay auction, coastal walk and sponsored runs.
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Radisson Blu Edwardian took part in Nightrider (a 100km cycle challenge in London) and encouraged colleagues to get involved in a sponsored skydive, They also held events across their London hotels including a silent auction of exclusive hotel gift packages.
- Global Reach Partners raised funds through 20 members of staff conquering Tough Mudder, a 13 mile obstacle course
Beanstalk CEO Sue Porto said: “Our Corporate Challenge is CSR with a difference. We wanted to give something back and create partnerships where the organisations and their employees benefited too. At Beanstalk supporting learning is central to all we do so it was natural that when we came to set up the Corporate Challenge, we wanted it to be a worthwhile learning and development experience for the teams involved."
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.