More spent on online adverts than billboard
Howard Lake | 5 October 2005 | News
The amount spent on online advertising is continuing to grow, according to the Internet Advertising Bureau (IAB), rising by 62% to £490 million in the first half of 2005.
A study by the IAB, World Advertising Center and PricewaterhouseCoopers found that online advertising now represents 5.8% of all advertising expenditure in the UK. Growth in online advertising expenditure is still rapid, with more spent in the first six months of 2005 than in the whole of 2003.
Paid-for search marketing enjoyed particularly steep growth this year, rising by 73% on the previous period last year to £197.3 million. Indeed paid-for search accounted for 40% of all online advertising expenditure in the first six months of this year.
Advertisement
Online advertising overtook radio advertising in 2004, in terms of the amount spent, and has now surpassed that spent on posters and bus shelter advertising.
Not surprisingly, according to the BBC, online advertising has some way to go before it eclipses TV advertising, which currently brings in £4.7 billion a year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.