Talk Fundraising reports 96% retention rate for one client
Howard Lake | 12 September 2005 | News
Direct marketing agency Talk Fundraising reports that it has achieved a 96% retention rate after the first year on behalf of mental health charity Rethink.
Talk Fundraising’s Steve Philliben claims that staff retention is at the root of his company’s success.
He believes that high levels of staff turnover within professional fundraising organisations contribute to rising levels of supporter attrition. Such turnover makes it difficult, he argues, for these companies to invest in training programmes.
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Philliben said: “If you can keep your staff you can deepen your pool of expertise and become ever more sophisticated in developing your fundraising ethos. It is this ethos that defines your client’s representation, and it is that which impacts on attrition levels more than any other factor.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.