How to fundraise #2
Howard Lake | 13 July 1998 | News
Charities Aid Foundation) today publishes How To: Payroll Giving, a practical guide to building a successful payroll giving programme.
In an environment where charities have to rely increasingly on short-term and sporadic funding, contributions through payroll giving have proved to be a dependable and regular source of income. Indeed, tax-free donations made in this way have grown from £1.2 million in 1987/88 to £24.2 million in 1996/7.
Despite the potential for sustainable income, payroll giving remains a relatively unknown and untapped area of fundraising. The latest one-stop guide in CAF’s ‘How To…’ series is intended to lead even the most inexperienced fundraiser through the steps needed to plan and execute a successful campaign.
As well as including details on how the scheme operates, understanding employee needs and making payroll giving work for your charity, How To: Payroll Giving provides a comprehensive insight into the ‘do’s and don’ts’ of running a payroll giving campaign.
Case studies throughout the book put theory into practice while a list of useful contacts makes it easy for the reader to seek further advice and information.
Designed to be used by charities of all types, How to: Payroll Giving is also an invaluable tool for anyone with responsibility for their company’s Corporate Community Involvement programme.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.