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Migraine Trust appoints TDA to develop direct strategy

The Migraine Trust has appointed direct marketing agency TDA to devise a direct marketing strategy to reach out to more of the UK’s 6 million people with the condition.

TDA has been selected to devise a strategic direct approach to inform recipients about the help that is available and ask for their financial support.

Yvonne Lane, Head of Fundraising at The Migraine Trust, explained: “the time is right to explore direct marketing as a vehicle to generate funds and TDA has the right experience and knowledge.”

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The direct marketing activity is expected to go live during summer 2005.

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