Tesco raises £11.85m in one year for Cancer Research UK
Howard Lake | 25 April 2013 | News
Tesco staff and customers have raised £11.85 million in one year for Cancer Research UK, its charity of the year, beating the £10 million target set in March 2012.
The money was raised by staff, customers and suppliers at more than 3,000 stories, offices and distribution centres across the UK. According to Tesco this is the largest amount ever raised by a business and charity partnership in one year.
- treks by Tesco staff members to Everest base camp and the Sahara, which together aised over £191,000
- a festive-themed ‘Cycle to Lapland’ static bike ride in Tesco stores which raised more than £1 million over one weekend
- competitions inspired by TV programmes including ‘Tesco Does Strictly’ and ‘Tesco Distribution’s Got Talent’ which raised more than £68,000
In-store fundraising activities by Tesco included a donation of 0.0125p from Tesco Personal Finance PLC every time a cash machine was used at Tesco until 29 February 2013, and promotions that encouraged Clubcard customers to donate their points to the charity.
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The store that raised the most money was Tesco Extra in Dundee, which raised £22,000.
The funds raised are being used for 32 early diagnosis and detection research projects helping to ensure more people receive treatment at a time when it is more likely to be successful.
During the partnership Tesco also helped Cancer Research UK raise awareness of the early signs and symptoms of cancer. Eight million health information leaflets were placed at store checkouts.
Richard Taylor, Cancer Research UK Executive Director of Fundraising and Marketing, said: “Tesco staff, customers and suppliers have gone above and beyond to raise a record breaking amount of money for our lifesaving work over the past year. The dedication they have put into raising vital funds to help improve the early diagnosis and detection of cancer particularly during a time of economic uncertainty has been truly inspiring.”
Tesco charity of the year
Tesco has chosen a different charity every year since 1988 to benefit from fundraising by its staff and customers. The Tesco Charity Trust tops up staff fundraising by 20%, up to a maximum of £500,000.
Last month Tesco announced that Diabetes UK would be its next charity of the year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.