Why your supporters are wealthier than you expect. Course details.

Local charity gains support of Hollywood celebrity

Howard Lake

Howard Lake | 23 March 2005 | News

Epping-based mental health charity Action In Mental Health (Aim) has shown that small, local groups can also attract high-profile celebrity support, following their successful approach to Hollywood star Jackie Chan.

According to The Guardian, the charity wrote to martial arts expert Chan and other celebrities last year. He initially donated items for an auction but follow-up correspondence by the charity caught his attention. He was particularly interested in Aim’s plans for a new centre for joy, wellbeing and mind, issues of relevance to the practice of martial arts.

Chan, a Unicef/UNAids goodwill ambassador, visited Aim’s website and decided to sign up as a patron.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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