Brewery raises £22,000 for Macmillan, its charity of the year
Howard Lake | 28 May 2004 | News
Jennings Brewery employees and pub staff and regulars across the North of England helped raise more than £22,000 for Macmillan Cancer Relief as part of the company’s 175th anniversary celebrations.
The charity was chosen as the company’s charity of the year for 2003 but money is still coming in. Staff fundraising activities included a sponsored barrel push, climbing 175 peaks of Britain’s highest mountains, and the creation and merchandising of a nude staff calendar a la Calendar Girls.
While national and international companies are often top of the list for corporate fundraisers, there are many other local and regional companies that run charity of the year programmes that are worth approaching.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.