Giving Campaign debates how to get the better off to give more
Howard Lake | 4 March 2004 | News
The Giving Campaign is this month hosting a debate on how the “mass affluent” can be pursuaded to give more to charity.
The debate, “A Wealth of Opportunity: Persuading the better-off to give more”, will be held on Thursday 18 March 2004 from 18.00 – 20.00 at the CBI conference centre in London.
Using NOP research into how the mass affluent decide on the level of their gift, the debate will explore two key questions. First, are bench marks the answer? Should charities or the government be promoting the idea of donors giving at least 1% of their income to charity? Secondly, on the assumption that if you don’t ask, you don’t get, should charities be more aggressive, less “British” about asking for money?
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Campbell Robb, Director of Policy at NCVO is Chairing the event, and other panellists include Thomas Hughes-Hallet, Chief Executive of Marie Curie Cancer Care; Joe Saxton, Co-founder of NFP Synergy; Dame Stephanie Shirley, business leader and founder of The Shirley Foundation; and Lord Phillips of Sudbury, Partner of Bates, Wells and Braithwaite.
The Campaign will be launching a new research report at the debate, revealing the results of NOP research into how wealth people choose the level of their charitable donations.
The debate is free to attend. For more information about the debate contact Anna Quayle at the Giving Campaign on 020 7930 3154.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.