Burger King continues its support for NSPCC
Howard Lake | 17 February 2004 | News
Burger King is continuing its support of the NSPCC with trayliners designed to give information on the NSPCC’s current ‘Someone to Turn To’ campaign.
Burger King has worked with the NSPCC on various initiatives since 1999, including fundraising and awareness-raising. The advertisement space on the trayliners was donated to the NSPCC by the food company as part of its corporate citizenship programme.
NSPCC’s Katie Stringer said: “Teenage Burger King customers are the target audience for this campaign making this a very effective way to reach young people.”
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The trayliners will be present in Burger King outlets until the end of February 2004.
- Burger King’s cause-related marketing challenge to McDonalds – a catalyst for relationship marketing? (27 August 2015)
- Asda and meat brands to help customers donate thousands of meals to Fareshare (9 February 2020)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.