Why your supporters are wealthier than you expect. Course details.

Top US companies slow to register domain names

Howard Lake | 10 February 1997 | News

Not all Fortune 500 companies in the USA have registered their brand names.

The USA’s top companies, the Fortune 500, have been slow to register their names and brand names as domain names. A US legal firm has found that only 33% of Fortune 500 companies had registered domain names by 1996. Not surprisingly, cybersquatters or unrelated third parties, had registered 14% of their names.

UK charities should not follow this example, but strive to protect their brand and reputation online. At the very least this means registering the .org and .org.uk domain names. In addition, charities with trading companies should also register the .co.uk and possibly the .com domains too.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Indeed, to protect charities against cybersquatters, there is an argument for charities to register as many of the top level domain names as they can, or can afford to. In addition, charities should consider registering the domain names of their fundraising appeals or other brands, such as christianaidweek.org.uk.

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