More major gifts received online in USA
Howard Lake | 3 February 2004 | News
More donors are giving donations of $1,000 or more online, according to a survey of American non-profits by Kintera Inc, the online fundraising technology company.
Kintera examined the results of 3,151 large and small fundraising campaigns that received donations during 2003. Some lasted a few weeks, others six months.
Classifying a major gift as any donation over $1,000, Kintera reports that such gifts amounted to 8.3% of all donations received online. Of these major gifts, 53.6% were exactly $1,000, raising 34.2% of all large online gifts. A further 3.6% were $5,000 or higher, raising 15.4% of all large online gifts. Of the 3,151 campaigns, 460 (14.6% of the total) received at least one gift of $1,000 or more online.
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Major gifts will seldom dominate a non-profit’s online income, but given this growing willingness at least by American donors to give large gifts online, it makes sense to ensure that a charity’s Web site is welcoming to current or prospective major donors.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.