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RHS restructures development team

Gardening charity The Royal Horticultural Society (RHS) has restructured its Development Team and created two news posts: Head of Charitable Giving and Head of Marketing and Membership Development.

Sue Coleman, Director of Marketing and Development, explained the changes: “We know that many of our 360,000 members join because of the great RHS member benefits. Our goal now is to communicate better how we rely on their membership fees to support our charitable objectives, and to build their support for all the work that the charity does.”

Alison Parker has been appointed as Head of Charitable Giving and will be responsible for major donor, trust and corporate fundraising. Her initial priority will be to manage the recently launched RHS Bicentenary Appeal to fund the construction of a new £7.7 million glasshouse and learning centre at RHS Garden Wisley in Surrey. She will work closely with the President of the RHS, Sir Richard Carew Pole, who is heading the fundraising campaign.


How to move from Fundraiser to CEO - by Bruce Tait. Upwards white arrow on blue background.

Alison will also be responsible for managing corporate relationships with current and potential sponsors. She joins from Headington School, Oxford where she was Director of Development and prior to that, The Children’s Foundation where she was Chief Executive.

Rachel Savage has been appointed Head of Marketing and Membership Development. Her initial priority will be to produce an integrated Marketing and Membership Development Strategy, which helps communicate the RHS charitable objectives and secures growth in membership and support for the organisation. Rachel joins the RHS from Catalyst, a full service marketing agency working with charities, where she was Account Development Director. Prior to that she held senior management roles at Save the Children and VSO.