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Single online donation of £20,000 handled by Bmycharity
Howard Lake | 21 December 2004 | News
A single donor yesterday made an online donation of £20,000 through Bmycharity’s secure online fundraising service.
The UK-based donor gave £20,000 in a single online transaction on 20 December 2004, setting a new record for the largest donation ever processed by Bmycharity.
Although a record, this gift demonstrates that substantial gifts can be and are being made online.
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Ben Brabyn, Managing Director of Bmycharity said: “We have highlighted this donation to the beneficiary charity and they have immediately initiated their major donor programme to ensure that this very generous donor is properly recognised and given the opportunity to engage with the charity’s work. This donation shows how a well-communicated online message can have immediate and dramatic results – and that donors are increasingly prepared to make large donations online.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.