Guide to direct mail
Howard Lake | 5 March 2003 | News
American fundraising and direct mail expert Mal Warwick has written “Testing, Testing 1,2,3: raise more money with direct mail tests, a guide to effective direct mail for fundraisers.”
In the book Warwick shows fundraisers how to increase their direct mail results and raise more money by using the scientific process of testing.
He walks readers through the process of discovering the perfect combination of offer, package, and postage. In addition, he offers ./guidance on the three key elements of direct mail testing: designing an effective test, interpreting the results, and incorporating the lessons learned into future mailings.
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Find “Testing, Testing 1,2,3” in the UK Fundraising Bookshop.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.