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Kate Garraway is ambassador for CARE's

Kate Garraway is ambassador for CARE's

Aid agency CARE International UK has announced that daytime TV presenter Kate Garraway is to act as an ambassador of its new micro-lending website

The website lets people lend from as little as £15 to entrepreneurs in the world’s poorest countries, to help get their business plans off the ground. The micro-lender’s contribution is then repaid at the end of the loan, or they can choose to re-invest in another would-be entrepreneur, or the can donate to CARE’s work.

Garraway said: “I was really drawn to this campaign because, having recently set up the discount website, I have become an entrepreneur myself and so I can appreciate how hard and frustrating it must be for those who are living in poverty and trying to set up a business, with no access to any financial services or other support.”

“The website gives people access to finance, as people like us invest in their business by sending them as little as £15. I want to encourage as many people as possible in the UK to lend their money to some of these people, to give them the opportunity of providing a better future for themselves and their families.”

The entrepreneur receives 100% of the loan that they requested; no administrative charges are deducted from the entrepreneur’s loan.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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