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Cancer Research UK to run transactional interactive ads on Sky Ddigital

Howard Lake

Howard Lake | 6 March 2002 | News

Cancer Research UK will be the first charity to run transactional interactive TV ads.

The charity will allow users to set up a paperless direct debit via Sky Active in a campaign due to un from 11 March to 7 April.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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