Web donations exceed telephone for Oxfam
Howard Lake | 25 January 2002 | News
Oxfam is once again finding that donors are giving more online than via the telephone. According to SocietyGuardian, more than 10% of the £100,000 given to Oxfam’s Afghanistan emergency appeal was donated online, more than twice the amount given by the telephone.
Oxfam is once again finding that donors are giving more online than via the telephone. According to SocietyGuardian, more than 10% of the £100,000 given to Oxfam’s Afghanistan emergency appeal was donated online, more than twice the amount given by the telephone.
The response to the Goma volcano appeal confirmed this trend with £16,500 being donated online in two days, three times as much as was donated via the telephone.
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This trend is not new. In June 2001 UK Fundraisng reported that Oxfam had been surprised to note that more was given online to the February Indian earthquake appeal than was given via the telephone.
Read Online donations outstrip phone pledges by Nicola Hill at SocietyGuardian.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.